Brand Culture
Trademark Definition
SAVESUN SAVE refers to storage/preservation, SUN refers to the sun/solar energy, combined with the storage of solar energy. The Earth is a huge natural solar energy storage device, referring to geothermal energy. The atmosphere is actually an inexhaustible reservoir of heat, and the energy contained in the air comes from direct radiation from the sun, which means air energy. Xishu is the English spelling of SAVESUN, which means living and resting together. Xishu refers to a place of rest. Providing a comfortable environment solution for customers to rest in their homes.
Mission of Xishu
Utilizing renewable energy to provide services for improving the comfortable air conditioning environment for human energy conservation.
Xishu brand positioning
High end multi bedroom residences, villas, townhouses, duplexes, single courtyards, clubs, TOWNHOUSE, etc.
Xishu Residential Central Air Conditioning
The concept of home style central air conditioning was first proposed by Xishu in the world. Xishu's home style central air conditioning is different from ordinary home/household central air conditioning in that it uses one to one, one to multiple air duct fans, variable frequency VRV fluorine systems, and focuses on energy-saving applications of geothermal sources and air energy in central air conditioning water systems. Its main features are:
Tailored according to the individual needs of customer groups, emphasizing energy-saving, comfortable, environmentally friendly, and green central air conditioning systems;
2. Represents the highest grade air conditioning system;
3. It is a true central air conditioning system;
4. The system integrates functions such as underfloor heating panels, domestic hot water, and intelligent control, making it the highest form of integrated energy utilization.
Xishu M-HOUSE Professional Store
The overall solution for residential central air conditioning is a high-end residential central air conditioning professional store in Xishu that emphasizes consumer centricity and provides comprehensive design, sales, installation, and service.
Brand management
Establish an excellent reputation
Because reputation is the foundation of a brand. Brands without credibility have almost no way to compete. The starting point of brand competition is to establish reputation, not relying on hype, but on improving management level, quality control ability, mechanism for improving customer satisfaction, and enhancing team quality to establish reputation. Only brands that are aware of market changes and changes in customer consumption habits in the first place can quickly adjust their strategies to adapt to the changing environment and ultimately occupy the market.
Obtain broad support
Without full support from all levels of the enterprise value chain, it is difficult to maintain a brand.
Establish intimate relationships
Due to the dynamic changes in customer needs and the increasing opportunities to obtain information, providing personalized and diversified services to customers has become the only way. Only brands that have established close long-term relationships with customers will be the ultimate winners.
Opportunities to increase experience
The purchasing habits of customers are undergoing significant changes. The opportunity to make a purchase solely based on advertising information is becoming increasingly rare. Consumers need to try or experience before deciding whether to make a purchase. So the challenge of maintaining and promoting a brand has become how to enable customers to fully understand the quality and functionality of products or services in the most convenient environment without spending too much time and effort.
Brand image
The tangible elements of brand image include products and their packaging, production and operation environment, production and operation performance, social contribution, employee image, etc.
product lines
Product image is the representative of brand image, the material basis of brand image, and the most important tangible image of the brand. Brand image is mainly expressed through product image. Product image includes product quality, performance, design, price, variety, specifications, style, color, grade, packaging design, service level, product innovation capability, etc. The quality of product image directly affects the quality of brand image. A good product can make a large number of consumers choose it one after another, while a poor product can only make consumers dislike it. Only by providing high-quality, high-performance, aesthetically pleasing products and excellent services to society can a brand shape a good product image and gain social recognition, standing invincible in competition.
Environmental image
Environmental image mainly refers to the production environment, sales environment, office environment, and various ancillary facilities of the brand. The cleanliness and greenery of the brand's factory environment, the scale and decoration of production and business premises, and the technical level of production and business equipment all reflect the brand's economic strength, management level, and spiritual outlook, and are important windows for the brand to showcase itself to the public. Especially the design, shape, layout, color, and various decorations of the sales environment can better showcase the personality of brand culture and image, and have a more direct impact on strengthening brand awareness and trust, and improving marketing efficiency.
Performance image
Performance image refers to the business scale and profitability level of a brand, mainly composed of product sales (business volume), capital profit margin, and asset return rate. It reflects the strength of brand management ability and the level of profitability, is a direct manifestation of brand production and operation status, and is also the fundamental basis for brands to pursue a good brand image. Generally speaking, a good brand image, especially a good product image, will always bring a good performance image to the brand. A good performance image always enhances investors' and consumers' confidence in the brand and its products.
social image
Social image refers to a brand's ability to shape a positive brand image through non-profit and public relations social behavior, in order to gain social recognition and goodwill. Including: abiding by the law, operating honestly, and safeguarding the legitimate rights and interests of consumers; Protecting the environment and promoting ecological balance; Care about the prosperity and development of the community where you live, and make your own contributions; Pay attention to social welfare undertakings, promote the construction of social spiritual civilization, and so on.
Employee image
Brand employees are the main body of brand production, operation, and management activities, and are the direct shapers of brand image. Employee image refers to the overall image of brand employees, including the image of managers and employees. The image of a manager refers to the impression left by the collective knowledge, abilities, courage, quality, style, and business performance of brand managers, especially brand owners, on the employees, peers, and the general public of the brand. Brand owners are representatives of a brand, and the quality of their image directly affects the brand's image. Therefore, many brands today attach great importance to shaping the brand's image. Employee image refers to the overall image of all employees of a brand, including their service attitude, professional ethics, behavioral norms, spiritual outlook, cultural level, job skills, internal qualities, and dress and appearance, to the outside world. A brand is a collective of employees, therefore, the words and actions of employees will inevitably affect the image of the brand. A good manager image can enhance the brand's centripetal force and the public's trust in the brand; A good employee image can enhance the cohesion and competitiveness of the brand, laying a solid foundation for the long-term stable development of the brand. Therefore, many brands attach great importance to employee image in the process of shaping a good image.
Environmental Responsibility - Xishu Builds a 'Green and Comfortable Central Air Conditioning System'
With the rapid development of the air conditioning industry as a whole, the central air conditioning market is gradually maturing, the market capacity is increasing rapidly, and the pattern is further differentiated. The common problem of high energy consumption in the central air conditioning industry has raised higher requirements, coupled with the continuous deterioration of global environmental problems, energy-saving and environmentally friendly central air conditioning is gradually showing development potential in the construction market.
As a mature comfortable central air conditioning enterprise, Xishu adheres to core technology as a powerful weapon for market competition and focuses on bringing more product added value to users. After years of development, in 2010, Xishu created a mature "green and comfortable central air conditioning system", which emphasizes the integration of high efficiency, energy saving, health and environmental protection, with more humanized functions and a more complete product series.
Xishu has always been committed to the harmonious development of living environment and natural environment, striving to create a comfortable and healthy living environment for users. The enterprise has three in one ground source heat pump units, three in one air source heat pump units, energy-saving hydraulic modules, energy storage water tanks and other advantageous products, representing the most energy-efficient and environmentally friendly high-tech products both internationally and domestically. As a responsible and long-term planning enterprise, Xishu has been learning from others' strengths and working together to challenge higher goals. Entering the era of the environment, enterprises strive to develop more updated environmental protection technologies and promote environmentally friendly products, with the premise of creating comfort and convenience
Xishu categorizes the standards for a "green" living environment into five major areas: health, environmental protection, pollution-free, effective utilization of renewable energy, convenience and comfort for users, natural integration of decoration and environment, and tranquility away from noise. Under the guidance of this standard, enterprises integrate technologies such as health and environmental protection, energy conservation and low consumption, intelligent control, convenience and comfort into product development and system installation integration, striving to achieve better environmental and energy-saving effects. Xishu hopes to lead the "green era" of comfortable air conditioning systems, making "green" technology a standard for future air conditioning, rather than a choice.
Over the years, driven by the restless atmosphere in the air conditioning market, product functionality and style changes have become mere conceptual hype and packaging for enterprises, deviating from the essence of product competition. With the increasing awareness of environmental protection among consumers and the national policy's emphasis on energy and environment, Xishu places more emphasis on the research and promotion of the fundamental functions of its products.
Xishu currently mainly promotes green and comfortable mid to high end air conditioning products, integrating multiple core elements such as new energy, energy conservation, environmental protection, low-carbon, safety, and comfort, such as renewable energy utilization (geothermal energy, air source), zero combustion and emissions for heating, worry free water and electricity isolation, energy recycling, etc., to create efficient, environmentally friendly, quiet, comfortable, and flawless high-quality living spaces for users.